Our variable data services help to promote the personalization of all your mailing campaigns. We utilize variable data printing techniques to increase response rates and improve your ability to reach a target audience. Our services also help you create customized and personalized mail pieces that get attention, stand out, and connect with your recipients in exciting new ways!
We use high-speed printers that produce high-resolution materials that look extremely professional with an eye-catching quality that really sets them apart from the endless stream of mailer products that end up in mailboxes everyday.
Our data/IT capabilities provide you with unparalleled options, variable graphic design capabilities and exciting printing possibilities that are almost endless. PostLink is an industry leader in variable data services because we consistently achieve the best, most reliable and most cost-effective results for our customers.
Personalized Mail Content
When it comes to mailers and lettershop projects, personalization can be critical to your overall marketing success. Our variable data services allow you choose exactly the level of personalization that fits your project’s overall objectives. We can variably insert and drop content into your mailing piece as required and based on real-time information within your database. This means that every piece you send out appears personalized specifically for the person or business that receives it. This is a great way to build a better connection with your target audience and it can help your organization look more professional and attract the attention you really deserve.
Variable data services are particularly suited for the following types of projects: personalized letters, billing & invoicing, location specific mailers, business and marketing materials, targeted and segmented fund-raising projects, as well as projects that require personalized QR codes and URLs.